Ava Rose & Co was born from one of the most life-changing, beautiful, and overwhelming seasons of my life: becoming a mum.

In those early postpartum days, I quickly realised how much love and attention goes into preparing for a new baby - and how easy it can be for mums themselves to be forgotten in the process. 

That is where the idea for Ava Rose & Co began.

I wanted to create something that felt like a gentle exhale for new mums -  a beautifully curated care package filled with thoughtful essentials, comforting treats, and little rituals that bring calm during the early days of motherhood. 

Every box is carefully put together with the same intention: to help a new mum feel supported, nurtured and remembered. 

I also wanted each box to go beyond the usual pamper gifts. The most meaningful support often comes from the things a new mum genuinely needs close by, which is why I chose to include practical essentials like maternity pads and breast pads - items you rarely find in gift boxes, but the kind of products that make those first few days feel a little easier. 

By paring those truly useful postpartum essentials with softer self-care touches like pillow spray, skincare, and calming comfots, each box feels both beautiful and supportive.

I created Ava Rose & Co to make gifting easier too - especially for those moments when you want to send something meaningful but aren't sure what a new mum really needs. This is a gift which feels thoughtful, useful, and full of care all at once. 

Whether you're buying for yourself or sending love to a new mum in your life, my hope is that each box brings a little comfort, care, and calm when it's needed most. 

With love, 

Rosie 

Founder, Ava Rose & Co.